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Nov 21, 2009
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Micheal Clinton and Ed Kelly Speech at Rally 2008

Michael Clinton and Ed Kelly kicked off the Magazine Coalition Rally on Wednesday morning with a little bit of perspective on the current rough times.

Kelly said in his half of the pep talk to the industry that the current bad times will pass, but when they do the magazine industry needs to have put itself into a position to capitalize on its strong relationship with readers.

Clinton recommended using the information on the MPA website to help sell the industry overall. "This is rich, fertile data that you should really mine," he said.

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