5:00 pm - 6:30 pm

7:00 pm - 9:00 pm

IMAG Luncheon Keynote:
Tracey Ryder, Co-Founder, Edible Communities

Welcome Remarks
IMAG Vice Chairperson Alison Tocci, President/Group Publisher, Time Out Group

Brief Overview of MPA Financial Report Summary by JEGI
Scott Peters, Managing Director, The Jordan, Edmiston Group, Inc.

Progress Report on Industry Measurement Initiatives
Wayne Eadie, SVP/Research, MPA

Research on a Budget
Gail McGrady, President, Research One, Inc.

AMC Workout
Get physical at AMC with Amy Dixon, Fitness Columnist, Women's Health

Find out more! Visit the AMC Food & Fitness page...

AMC Kick-Off

Welcome Remarks
AMC Chairman David Zinczenko, Editor-in-Chief/Senior Vice President, Men's Health

AMC Kick-Off Keynote
Tony Snow, Former White House Press Secretary, interviewed by People Managing Editor Larry Hackett

Advertising Age's A-List of Top Ten Magazines

Kick-Off Reception

MPA Business Session
Cathleen Black, President, Hearst Magazines

President's Outlook
Nina Link, President and CEO, MPA

Chairman's Review
Jack Kliger, President and CEO, Hachette Filipacchi Media U.S., Inc.
John Q. Griffin, President, Magazine Group, National Geographic Society

Conference Open
AMC Chairman David Zinczenko, Editor-in-Chief/Senior Vice President, Men's Health

How Publishing Companies Position Themselves for Growth: Best Bets for the 21st Century
In a world of increasing media options, industry leaders must rethink their efforts to attract readers and advertisers, and expand the footprint of their brands.  A panel of executives including Jonas Bonnier, Bonnier Corp.; Philippe Guelton, Hachette Filipacchi Media U.S., Inc.; and Wenda Harris Millard, Martha Stewart Living Omnimedia discuss their multiplatform strategies, explore what it means to drill deep into a segment and own it, and reveal how they grow their businesses in an ever-changing landscape. Mark Edmiston of AdMedia will moderate.

Editors' Interstitials:
What Worked for Me, What Didn't, What's Next
Editors-in-chief will discuss how they are transitioning their magazine from a print vehicle to brand behemoth during the five-minute interludes throughout the program.

Pilar Guzman, Cookie

Getting into "Leadershape" in the Digital Age
International leadership consultant Robert Eichinger of Lominger International will discuss and analyze how executive leadership copes and responds to change, and can create a learning organization that embraces the new.  Plus, find out how to hire and empower employees who can adapt quickly to a rapidly shifting business environment.

ASME's President's Review
Cynthia Leive, Glamour

Editors' Interstitials:
What Worked for Me, What Didn't, What's Next
Editors-in-chief will discuss how they are transitioning their magazine from a print vehicle to brand behemoth during the five-minute interludes throughout the program.

Josh Jackson, Paste

Will Marketing Ever Be Integrated? An Agency/Client Perspective
A panel of media pros and clients, including  Deirdre Bigley of IBM  Corporation, Brian Perkins of Johnson & Johnson, Donna Speciale of MediaVest, and Scott Neslund of MindShare North America examines the evolving world of marketing options and the implication for how magazine brands are bought and sold. Jonah Bloom of Advertising Age will moderate.

Editors' Interstitials:
What Worked for Me, What Didn't, What's Next
Editors-in-chief will discuss how they are transitioning their magazine from a print vehicle to brand behemoth during the five-minute interludes throughout the program.

Liz Vaccariello, Prevention

Handicapping the 2008 Presidential Election
A panel of leading magazine journalists, including Mark Halperin of TIME and Jonathan Alter of Newsweek examines the frontrunners and dark horses, as the race for the White House heats up. Dan Rather of "Dan Rather Reports" moderates.

Concurrent A: Magazines Get Moving: Exploring Mobile Opportunities
Millions of mobile consumers are ripe for a magazine connection, but what's the best way for publishers to maximize their assets in the mobile space? In this breakout session, panelists including Jonathan Bulkeley of Scanbuy, Will Hodgman of M:Metrics, and Mike Baker of Nokia identify strategies that can help magazines increase reach and revenues. Richard Glosser of CondeNet will moderate.

Concurrent B: From Zero to 100 Million Page Views: Crossing the Digital Divide
Stewards of multiplatform magazine content Debra Birnbaum, Executive Editor/Cross-Platform,TV Guide; Deidre Depke, Online Editor, Newsweek.com; Chris Johnson, Digital Content Director, Hearst Magazines; and David Willey, Editor-in-Chief, Runners Worldwill share secrets for effective print and online collaboration. TheKnot.com CEO David Liu will moderate the panel.

Keynote: What Magazines Can Learn from TV
Beth Comstock, President, Integrated Media, NBC Universal, on how a traditional network is adapting its content for the digital demands of a 24/7 audience and what lessons apply to magazines.

The Editor As Octopus
The industry's top Editors-in-Chief, including Stephen Adler of BusinessWeek, Shoshana Berger of ReadyMade, Angela Burt-Murray of ESSENCE and Adam Moss of New York share secrets on how they extend their magazines and create worthy franchises. David Carr of The New York Times will moderate.

Editors' Interstitials:
What Worked for Me, What Didn't, What's Next
Editors-in-chief will discuss how they are transitioning their magazine from a print vehicle to brand behemoth during the five-minute interludes throughout the program.

Hugh Delehanty, AARP Publications

Editors' Interstitials:
What Worked for Me, What Didn't, What's Next
Editors-in-chief will discuss how they are transitioning their magazine from a print vehicle to brand behemoth during the five-minute interludes throughout the program.

Brian Farnham, Time Out New York

AMC Workout
Get physical at AMC with Amy Dixon, Fitness Columnist, Women's Health

Find out more! Visit the AMC Food & Fitness page...

Morning Open
AMC Chairman David Zinczenko, Editor-in-Chief/Senior Vice President, Men's Health

Keynote
David Verklin, CEO of Carat Americas on what the magazine industry needs to do to thrive in the new world of media.

Where Is Magazine Measurement Headed?
Profit pressures and the ability to track digital media have changed advertisers' expectations on measuring ad effectiveness.  How will magazine measurement evolve to keep the medium competitive?  Gain valuable new insights from panelists Dr. Julian Baim of MRI, Tom Robinson of Affinity and Ken Wollenberg of Simmons on the ability of magazine research to incorporate reader engagement and action-taking, the impact on current circulation and audience metrics, and the implications on how magazines are valued. Brenda White of Starcom USA will moderate.

The Web, User-Generated Content and the Future of Journalism
How should magazines respond to the new information sharing media culture?  Moderator Michael Skoler of the Center for Innovation in Journalism at American Public Media, along with panelists Evan Hansen of Wired.com and Ann Shoket of Seventeen, look at the bleeding edge of partnering with your readers.

Gayle Butler, Better Homes & Gardens

Dana Cowin, Food & Wine

Sid Evans, Field & Stream

Ad Council's Silver Bell Award

Keynote