MPA

Magazine Publishers of America

 
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Average Circulation for Top 100 ABC Magazines

2003


RANK 2003 RANK 2002 PUBLICATION NAME 2003 TOTAL PAID 2002 TOTAL PAID % CHANGE 
1 1  AARP BULLETIN  21,622,237 21,703,580 -0.40%
2 - AARP THE MAGAZINE**  21,035,278 21,360,662 -1.50%
3 3  READER'S DIGEST  11,067,522 12,078,469 -8.40%
4 4  TV GUIDE  9,018,212 9,067,124 -0.50%
5 5  BETTER HOMES AND GARDENS  7,608,913 7,605,204 0.00%
6 6  NATIONAL GEOGRAPHIC  6,644,167  6,774,138  -1.90%
7 7  GOOD HOUSEKEEPING  4,679,941 4,699,736 -0.40%
8 8  FAMILY CIRCLE  4,615,536 4,634,069 -0.40%
9 9  WOMAN'S DAY  4,166,097 4,205,049 -0.90%
10 10  TIME - THE WEEKLY NEWSMAGAZINE  4,104,284 4,111,927 -0.20%
 TOTAL TOP 10  94,562,185 96,239,957 -1.70%
11 11  LADIES' HOME JOURNAL  4,101,221 4,101,347 0.00%
12 13  PEOPLE  3,615,795 3,625,427 -0.30%
13 15  WESTWAYS  3,477,257 3,369,799 3.20%
14 16  HOME & AWAY  3,320,869 3,312,075 0.30%
15 20  PREVENTION  3,275,411 3,140,916 4.30%
16 17  SPORTS ILLUSTRATED  3,238,974 3,249,418 -0.30%
17 19  NEWSWEEK  3,148,379 3,183,008 -1.10%
18 18  PLAYBOY  3,100,093 3,215,454 -3.60%
19 21  COSMOPOLITAN  2,889,043 2,992,536 -3.50%
20 22  GUIDEPOSTS  2,633,309 2,702,124 -2.50%
21 23  VIA MAGAZINE  2,633,163 2,643,896 -0.40%
22 25  SOUTHERN LIVING  2,604,682 2,555,114 1.90%
23 31  O, THE OPRAH MAGAZINE  2,592,572 2,268,585 14.30%
24 24  AMERICAN LEGION MAGAZINE  2,591,965 2,639,097 -1.80%
25  MAXIM  2,510,144 2,540,631 -1.20%
       TOTAL TOP 25  140,295,060 141,779,380 -1.00%
   29  REDBOOK  2,381,899  2,387,297  -0.20%
27 27  SEVENTEEN  2,372,261 2,445,539 -3.00%
28 30  MARTHA STEWART LIVING  2,366,173 2,341,229 1.10%
29 28  GLAMOUR  2,286,429 2,406,859 -5.00%
30 33  AAA GOING PLACES  2,254,480 2,202,555 2.40%
31 32  YM  2,209,379 2,231,752 -1.00%
32 34  PARENTS  2,080,515 2,092,113 -0.60%
33 35  PARENTING MAGAZINE  2,048,370 2,087,873 -1.90%
34 36  SMITHSONIAN  2,030,336 2,042,862 -0.60%
35 37  U.S. NEWS & WORLD REPORT  2,022,118 2,025,890 -0.20%
36 38  MONEY  1,998,136 1,970,666 1.40%
37 39  *EBONY  1,798,844 1,884,739         -4.60%
38 46  ENTERTAINMENT WEEKLY  1,757,749 1,640,989 7.10%
39 41  COUNTRY LIVING  1,726,274 1,735,170 -0.50%
40 52  ESPN THE MAGAZINE  1,726,216 1,543,242 11.90%
41 43  MEN'S HEALTH  1,686,195 1,677,574 0.50%
42 45  IN STYLE  1,675,493 1,665,493 0.60%
43 42  VFW MAGAZINE  1,664,883 1,686,452 -1.30%
44 54  FAMILYFUN  1,661,559 1,508,819 10.10%
45 44  SHAPE  1,638,069 1,668,253 -1.80%
46 49  COOKING LIGHT  1,616,009 1,587,597 1.80%
47 40  NATIONAL ENQUIRER  1,604,494 1,788,210 -10.30%
48 47  WOMAN'S WORLD  1,580,217 1,639,759 -3.60%
49 48  TEEN PEOPLE  1,579,302 1,627,431 -3.00%
50 51  ENDLESS VACATION  1,575,644 1,549,971 1.70%
 TOTAL TOP 50  187,636,101 189,217,708 -0.80%
51 50  GOLF DIGEST  1,569,695 1,571,362 -0.10%
52 53  FIELD & STREAM  1,530,238 1,531,660 -0.10%
53 56  POPULAR SCIENCE  1,468,418 1,477,129 -0.60%
54 79  REAL SIMPLE  1,437,801 1,094,148 31.40%
   55  57  SUNSET  1,427,293 1,461,921 -2.40%
56 58  FIRST FOR WOMEN  1,425,082 1,460,999 -2.50%
57 59  GOLF MAGAZINE   1,412,896  1,418,153 -0.40%
58 71  FITNESS  1,407,612 1,225,515 14.90%
59 55  AMERICAN RIFLEMAN  1,404,392 1,492,011 -5.90%
60 61  HEALTH  1,388,610 1,384,093 0.30%
61 62  CAR AND DRIVER  1,373,341 1,378,481 -0.40%
62 64  SELF  1,330,960 1,308,693 1.70%
63 112  GAME INFORMER MAGAZINE  1,317,912 825,754 59.60%
64 65  BON APPETIT  1,302,180 1,292,856 0.70%
65 63  BOYS' LIFE  1,283,549 1,323,678 -3.00%
66 67  ROLLING STONE  1,277,041 1,263,840 1.00%
67 66  MOTOR TREND  1,269,921 1,277,657 -0.60%
68 74  STUFF  1,262,483 1,150,511 9.70%
69 83  COSMO GIRL!  1,258,881   1,062,271  18.50%
70 60  STAR MAGAZINE  1,231,992 1,410,116 -12.60%
71 78  COUNTRY HOME  1,230,708 1,103,081 11.60%
72 70  POPULAR MECHANICS  1,230,658 1,229,696 0.10%
73 80  US WEEKLY  1,229,737 1,084,622 13.40%
74 69  PC MAGAZINE  1,226,265 1,231,822 -0.50%
75 68  VOGUE  1,217,352 1,251,639 -2.70%
 TOTAL TOP 75  221,151,113 221,529,410 -0.20%
76 75  VANITY FAIR  1,153,651 1,119,473 3.10%
77 73  FAMILY HANDYMAN  1,153,519 1,154,551 -0.10%
78 85  FHM (FOR HIM MAGAZINE)  1,105,892 1,059,061 4.40%
79 76  PC WORLD  1,103,769 1,106,573 -0.30%
80 119  WEIGHT WATCHERS  1,073,867 774,630 38.60%
81 77  AMERICAN HUNTER  1,070,211 1,106,396 -3.30%
82 86  ESSENCE  1,069,734 1,057,303 1.20%
83 84  SCOUTING   1,058,488  1,061,718 -0.30%
84 89  MICHIGAN LIVING  1,047,344 1,041,626 0.50%
85 88  KIPLINGER'S PERSONAL FINANCE  1,025,947 1,048,670 -2.20%
86 91  ELLE  1,022,487 995,183 2.70%
87 90  HOME  1,008,968 1,019,284 -1.00%
88 99  ALLURE  1,007,059 953,473 5.60%
89 93  BUSINESSWEEK (NORTH AMERICA)  991,159 982,349 0.90%
90 101  GOURMET  976,746 946,876 3.20%
91 103  NEW YORKER  972,409 931,974 4.30%
92 95  TRAVEL + LEISURE  968,721 961,774 0.70%
93 96  THIS OLD HOUSE  967,830 957,340 1.10%
94 97  FOOD & WINE  954,429 954,795 0.00%
95 102  CHILD     937,164  939,582 -0.30%
96 82  OUTDOOR LIFE  936,199 1,078,609 -13.20%
97 107  TRADITIONAL HOME  931,961 842,454 10.60%
98 104  FORBES  921,502 923,610 -0.20%
99 100  MARIE CLAIRE  913,385 947,662 -3.60%
100   98   *JET  912,061 987,121 -7.60%
 TOTAL TOP 100       246,435,609      246,481,491  0.00%
*First 6 months only.
**2002 circulation is a combination of AARP Modern Maturity and My Generation, which were combined in 2003 as AARP the Magazine.
Sources: Averages calculated by the MPA from Audit Bureau of Circulations statements for the first and second six months of each year. Domestic titles audited by ABC; annuals, international editions, and comics have been excluded.
* Totals may not add exactly, due to rounding of averaged numbers.
 
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2003Top100ABCTotalCirc.pdf