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Average Paid & Verified Subscription Circulation for Top 100 ABC Magazines

2007

RANK 2007	RANK 2006	Publication Name	2007 Subscriptions Paid & Verified	2006 Subscriptions Paid & Verified	% Change
1	1	AARP THE MAGAZINE ±	24,203,210	23,249,236	4.1%
2	2	AARP BULLETIN ±	23,567,607	22,621,079	4.2%
3	3	READER'S DIGEST	9,294,007	9,685,549	-4.0%
4	4	BETTER HOMES AND GARDENS	7,370,472	7,426,796	-0.8%
5	5	NATIONAL GEOGRAPHIC	4,876,369	4,898,439	-0.5%
6	6	GOOD HOUSEKEEPING	4,056,147	3,981,424	1.9%
7	9	AAA WESTWAYS ±	3,764,966	3,733,561	0.8%
8	8	LADIES' HOME JOURNAL	3,584,817	3,866,112	-7.3%
9	10	WOMAN'S DAY	3,310,430	3,367,778	-1.7%
10	7	TIME-THE WEEKLY NEWSMAGAZINE	3,269,145	3,956,331	-17.4%
		TOTAL TOP 10	87,297,168	86,786,303	0.6%
11	13	SPORTS ILLUSTRATED	3,150,627	3,121,997	0.9%
12	11	TV GUIDE	3,050,653	3,211,904	-5.0%
13	14	NEWSWEEK	3,027,725	3,020,119	0.3%
14	12	FAMILY CIRCLE	3,006,611	3,152,258	-4.6%
15	-	TASTE OF HOME**	3,001,550	-	-
16	15	PREVENTION	2,990,717	2,999,725	-0.3%
17	16	VIA MAGAZINE	2,832,721	2,808,377	0.9%
18	18	SOUTHERN LIVING	2,626,277	2,617,576	0.3%
19	19	AAA GOING PLACES ±	2,551,164	2,528,014	0.9%
20	17	PLAYBOY	2,550,807	2,720,230	-6.2%
21	20	AMERICAN LEGION MAGAZINE ±	2,550,056	2,525,264	1.0%
22	21	AAA LIVING ±	2,409,958	2,432,934	-0.9%
23	22	GUIDEPOSTS	2,367,292	2,357,714	0.4%
24	23	PEOPLE	2,243,289	2,243,737	0.0%
25	24	AAA WORLD ±	2,121,699	2,106,675	0.7%
		TOTAL TOP 25	127,778,312	124,632,824	2.5%
26	26	MAXIM	2,100,051	2,069,783	1.5%
27	25	REDBOOK	2,062,090	2,103,530	-2.0%
28	27	PARENTS	2,056,196	2,031,667	1.2%
29	30	ESPN THE MAGAZINE	2,046,968	1,988,685	2.9%
30	28	SMITHSONIAN	2,038,213	2,029,096	0.4%
31	29	U.S. NEWS & WORLD REPORT	2,003,937	2,000,642	0.2%
32	31	PARENTING	1,882,492	1,871,299	0.6%
33	33	MONEY	1,809,356	1,831,396	-1.2%
34	32	FAMILYFUN	1,784,013	1,840,167	-3.1%
35	34	ENDLESS VACATION**	1,782,403	1,773,169	0.5%
36	35	ENTERTAINMENT WEEKLY	1,759,530	1,745,876	0.8%
37	36	SEVENTEEN	1,678,813	1,657,180	1.3%
38	37	MARTHA STEWART LIVING	1,664,589	1,654,253	0.6%
39	62	REMEDY/REMEDY MD	1,604,878	1,148,127	39.8%
40	38	VFW MAGAZINE	1,577,616	1,613,498	-2.2%
41	39	REAL SIMPLE	1,574,256	1,554,935	1.2%
42	43	O, THE OPRAH MAGAZINE	1,558,637	1,480,747	5.3%
43	41	COOKING LIGHT	1,558,001	1,500,752	3.8%
44	45	GLAMOUR	1,556,897	1,437,600	8.3%
45	40	GOLF DIGEST	1,523,801	1,503,366	1.4%
46	47	FIELD & STREAM	1,496,482	1,359,939	10.0%
47	42	HOME & AWAY	1,484,885	1,493,337	-0.6%
48	44	COUNTRY LIVING	1,442,500	1,439,408	0.2%
49	48	SHAPE	1,372,555	1,356,572	1.2%
50	49	AMERICAN RIFLEMAN ±	1,347,288	1,341,425	0.4%
		TOTAL TOP 50	170,544,754	166,459,270	2.5%
51	52	GOLF MAGAZINE	1,332,958	1,301,579	2.4%
52	50	ROLLING STONE	1,312,152	1,312,646	0.0%
53	54	HEALTH	1,303,002	1,293,800	0.7%
54	51	FITNESS	1,273,654	1,303,759	-2.3%
55	53	MEN'S HEALTH	1,266,756	1,299,816	-2.5%
56	59	POPULAR SCIENCE	1,236,222	1,199,143	3.1%
57	58	BON APPETIT	1,234,346	1,212,118	1.8%
58	56	EBONY	1,233,969	1,217,885	1.3%
59	57	SCHOLASTIC PARENT & CHILD	1,229,102	1,212,506	1.4%
60	60	CAR AND DRIVER	1,191,583	1,185,097	0.5%
61	61	COUNTRY HOME	1,188,340	1,162,456	2.2%
62	65	STUFF	1,180,717	1,068,442	10.5%
63	55	BOYS' LIFE	1,170,659	1,220,554	-4.1%
64	46	SUNSET	1,134,627	1,382,752	-17.9%
65	63	SELF	1,123,119	1,137,605	-1.3%
66	64	FAMILY HANDYMAN	1,098,419	1,100,153	-0.2%
67	66	POPULAR MECHANICS	1,083,021	1,066,490	1.6%
68	67	COSMO GIRL!	1,072,533	1,050,276	2.1%
69	175	EVERY DAY WITH RACHAEL RAY	1,069,866	430,283	148.6%
70	70	MORE	1,064,436	1,005,480	5.9%
71	73	COSMOPOLITAN	1,027,271	990,356	3.7%
72	72	IN STYLE	1,025,526	994,250	3.1%
73	68	NEW YORKER	1,023,734	1,018,815	0.5%
74	69	SCOUTING	1,010,332	1,006,989	0.3%
75	74	MOTOR TREND	989,142	970,104	2.0%
		TOTAL TOP 75	199,420,237	194,602,619	2.5%
76	71	ELKS* ±	975,307	1,000,835	-2.6%
77	75	TRAVEL + LEISURE	940,048	939,081	0.1%
78	86	HOUSE & GARDEN*	927,711	861,847	7.6%
79	78	THIS OLD HOUSE	917,222	907,178	1.1%
80	100	US WEEKLY	916,294	781,047	17.3%
81	97	OUTDOOR LIFE	914,518	799,380	14.4%
82	77	AMERICAN HUNTER ±	911,547	929,294	-1.9%
83	85	LUCKY	906,864	869,025	4.4%
84	99	COTTAGE LIVING	895,849	789,374	13.5%
85	84	MIDWEST LIVING	895,008	880,425	1.7%
86	82	FORBES	892,483	889,566	0.3%
87	80	BUSINESSWEEK	892,100	896,427	-0.5%
88	91	HANDY, HANDYMAN CLUB OF AMERICA MAGAZINE ±	888,627	822,709	8.0%
89	83	WEIGHT WATCHERS	886,896	883,676	0.4%
90	79	GOURMET	876,665	898,081	-2.4%
91	81	FOOD & WINE	876,450	896,038	-2.2%
92	87	VOGUE	853,850	853,050	0.1%
93	89	WORKING MOTHER	831,075	830,637	0.1%
94	90	TRADITIONAL HOME	830,781	828,656	0.3%
95	93	FORTUNE (NORTH AMERICA)	828,089	812,092	2.0%
96	92	ESSENCE	827,311	815,361	1.5%
97	88	ALLURE	824,263	835,742	-1.4%
98	96	JET	819,180	802,878	2.0%
99	122	BLENDER	812,430	667,687	21.7%
100	94	HOUSE BEAUTIFUL	802,424	806,890	-0.6%
		TOTAL TOP 100	221,363,225	215,899,593	2.5%

* denotes first half figures only.
** denotes second half figures only.
± High proportion of title's circulation attributed to membership benefits.
- Indicates no data available for the period; title may be new to ABC
Sources: Averages calculated by the MPA from Audit Bureau of Circulations statements for the first and second six months of each year. Domestic titles audited by ABC; Annuals, international editions and comics have been excluded. Totals may not add exactly, due to rounding of averaged numbers.

FYABC2007TOP100SUBS.xls