Sixth Annual MPA Digital Conference Spotlights Mobile e-Reading
November 18, 2009
“Magazines 24/7: The e-Reading Revolution” has been set for March 18 at the Sheraton New York in New York City. Read more
ASME Announces Major Expansion of the National Magazine Awards to Encompass 12 New Digital Categories
October 14, 2009
Special “Digital Ellies” awards event slated for March; Tied to “Magazines 24/7.” Read more
Barack Obama Gets the Public’s Vote Once Again in Magazine Cover Competition
October 14, 2009
Amazon.com customers choose Rolling Stone’s July 2008 issue featuring President Obama as the ‘Cover of the Year’ in ASME Best Cover Contest. Read more
Magazine Lifetime Achievement Awards to Be Presented at Two Premier Industry Events Beginning 2010
October 14, 2009
The Lifetime Achievement Awards, traditionally held as a joint celebration hosted by MPA and ASME, will now be divided into two separate presentations. Read more
Magazines Top TV and Online As Most Efficient Medium in Driving Consumer Action
October 13, 2009
Magazines boosted TV and online effectiveness throughout purchase funnel. Read more
Vanity Fair, Sports Illustrated and Harper’s Bazaar Among Category Winners in Best Cover Contest
September 23, 2009
Winning magazine covers in 10 categories now contend for ASME and Amazon’s Best Cover of the Year Award to be announced Oct. 14. Read more
MPA and Harrisburg News Announce Category-Wide Retail Promotion
August 10, 2009
Spearheaded by MPA, this promotion is notable because it involves the entire magazine category, including hundreds of titles across all subject categories. Read more
MPA Releases New Findings on Web-Sourced Magazine Subscriptions
July 28, 2009
A new survey shows that more than one in five magazine subscriptions are now sold online. Read more
Goodby, Silverstein & Partners' Magazine Ad Campaign for NBA Wins 2009 Grand Prize Kelly Award for Outstanding Magazine Advertising
June 15, 2009
“America’s Favorite Magazine Ad” is BBDO’s “Hands” Campaign for AT&T. Read more
MPA Issues The Magazine Handbook 2009-2010
June 15, 2009
Latest roundup of magazine statistics features new section on ad creative effectiveness and added data on magazine advertising accountability. Read more
