NEW YORK, NY (April 29, 2003) Twenty-five finalists are one step closer to the $100,000 Grand Prize Kelly Award, to be presented by Magazine Publishers of America (MPA) at the Association of National Advertisers' Print Advertising Forum on June 19 in New York City. The finalists of the Kelly Awards for outstanding magazine advertising were formally announced today by Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, MPA, during the New York Magazine Day festivities. The Grand Prize is given annually to an advertising agency creative team whose magazine campaign demonstrates both creative excellence and effectiveness.
The 25 finalists, in alphabetical order, are:
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Arnold Worldwide |
Boston, MA |
Royal Caribbean - "Europe"
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Arnold Worldwide |
Boston, MA |
Volkswagen of America - "New Beetle Convertible"
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BBDO
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New York, NY |
Guinness - "Shower/Office/Cast" |
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Borders Perrin Norrander
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Portland, OR |
Columbia Sportswear - "Fall 2002 Brand Campaign"
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Bozell New York
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New York, NY |
The New York Times - "Look Deeper"
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Campbell-Ewald Advertising
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Warren, MI |
Chevrolet - "Lyrics" |
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Carmichael Lynch
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Minneapolis, MN |
Harley-Davidson Parts & Accessories - "Reflections"
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Carmichael Lynch
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Minneapolis, MN |
Harley-Davidson Motorclothes - "Black and Orange"
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Carmichael Lynch
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Minneapolis, MN |
Porsche Cars North America - "Brand Campaign"
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Crispin Porter + Bogusky |
Miami, FL |
Bell - "Racing"
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Crispin Porter + Bogusky |
Miami, FL |
Giro - "Animals"
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Crispin Porter + Bogusky |
Miami, FL |
MINI - "Launch Effort"
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DDB Dallas |
Dallas, TX |
McIlhenny Co. - "2002 Labels Campaign"
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Fallon |
New York, NY |
Timberland - "Seek Out"
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Leo Burnett Company |
Chicago, IL |
Altoids (Kraft) - "School Portraits"
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Leo Burnett Company |
Chicago, IL |
Polaroid - "I-Zone Adjacking"
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LOWE Worldwide |
New York, NY |
Johnson & Johnson - "Having a Baby Changes Everything"
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Martin | Williams |
Minneapolis, MN |
L.L. Bean - "L.L. Bean Fall 'Heritage Product' Campaign 2002"
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Mullen |
Wenham, MA |
American Heritage Dictionary - "Upgrade Your Language"
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Mullen |
Wenham, MA |
Eddie Bauer - "American Landscapes"
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nail |
Providence, RI |
Atomic Ski, USA - "We See It Too"
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Peterson Milla Hooks |
Minneapolis, MN |
Target - "Sign of the Times"
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Vitrorobertson |
San Diego, CA |
Taylor Guitars - "Everyday Artists"
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Wieden + Kennedy |
Portland, OR |
Nike - "ACG 'Go' Campaign"
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Young & Rubicam, Chicago |
Chicago, IL |
NASCAR - "Souvenir, T'shirts, Seat Cushions, UFO, Grass Stain" |
The finalists were chosen by senior-level magazine advertising clients as well as creative directors from leading advertising agencies. The 2003 Kelly judges included: Alex Bogusky, Crispin Porter + Bogusky; Rick Boyko, Ogilvy & Mather New York; Debra Coughlin, MasterCard International; Ken Dice, Sony Electronics; Nina DiSesa, McCann-Erickson New York; CJ Fraleigh, General Motors; Steve Fuller, LL Bean; Andy Hirsch, Merkley Newman Harty/Partners; Mike Hughes, The Martin Agency; Andy Langer, Lowe & Partners Worldwide; David Lauren, Polo Ralph Lauren; Bill Ludwig, Campbell-Ewald; Kevin McKeon, Bartle Bogle Hegarty; Beverly Okada, Saatchi & Saatchi; Sharon Rothstein, Starwood Hotels; Randall Smith, Polaroid; Jack Supple, Carmichael Lynch; Todd Waterbury, Wieden + Kennedy.
The Kelly Awards are named for Stephen E. Kelly, a former MPA president who devoted his career to magazine publishing. He promoted the concept that creative magazine advertising made the difference in sales results--a concept that became the guiding principle for the MPA Kelly Awards.
For more information about the MPA Kelly Awards, please visit www.kellyawards.org. |
