New York, NY (April 9, 2003) New York Magazine Day 2003, an industry celebration of consumer magazine advertising, will be attended by publishers, advertising agency executives and advertisers on April 29 at the New York Marriott Marquis. Hosted by The ADVERTISING Club and Magazine Publishers of America (MPA), the event will feature a keynote presentation by Michael A. Clinton, Executive Vice President, Chief Marketing Officer, Hearst Magazines. For the first time at this event, the 25 finalists of the MPA Kelly Awards will be revealed.
"We are delighted to announce the finalists of the Kelly Awards, which honors agency creative teams and clients for outstanding magazine ad campaigns, at this renowned industry event," stated Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, MPA.
"Top representatives from the advertising and publishing communities will attend to address major issues facing the business today," said AD Club President Bob Mate, Vice President, Publishing Director, Meredith Corporation. "The AD Club, with the MPA, has developed a dynamic program to help advertisers and agencies build stronger partnerships with magazines."
The program will begin with a general session, followed by four breakout sessions:
GENERAL SESSION: "Magazines: Let's Give 'Em Something to Talk About!"
How to get a bigger piece of the shrinking media pie.
Cyndi April, US Director, Print Group, OMD; Steve Giannetti, Vice President/Group Publisher, National Geographic Magazine; and moderator Brian Moran, Editor, Mediaweek.
BREAKOUT I: "Magazines and Brands: The Perks of Partnership"
Magazines and brands can benefit from teamwork.
Denise Favorule, Vice President, Group Publisher, Rodale Women's Publishing Group; Kathleen Kayse, Publisher, People; Toni Racioppo, Senior Vice President, Director of Strategy, OMD; Brad Simmons, Vice President, Media Services, Unilever; and moderator Mary Beth Wright, Publisher, FamilyFun
BREAKOUT II: "Out of the Box and Onto the Page: Making GREAT Print Advertising"
Create advertising that literally jumps off the page.
Rick Estabrook, Partner, Padin & Estabrook LLC; Steve Mitsch, Senior Art Director, Bozell; Bill Oberlander, Senior Partner, Executive Creative Director, Ogilvy & Mather; Richard Wallace, Creative Director, Bozell; and moderator Katie Ryan, Director Strategic Planning, TargetCast TCM
BREAKOUT III: "'Buy' the Book: The ABCs of Circulation"
Understand the role circulation plays in a magazine's vitality.
Steve Aster, Executive Vice President, Consumer Marketing, Primedia Consumer Media and Magazine Group; Mary C. McEvoy, President, M.C. McEvoy & Associates; Kerry Tucker, Manager, Advertiser & Advertising Agency Marketing & Sales, Audit Bureau of Circulations; Lee Zobrist, Vice President, PHD; and moderator Chip Block; Vice Chairman, USAPubs, Inc.
BREAKOUT IV: "The Three 'R's of Magazines: Reading, Writing & Relationship"
Get magazines read and not just looked at. Understand who is looking at ads and how.
Joanne Burke, Senior Vice President, Managing Director, Carat; Carol Evans, Chief Executive Officer, Working Mother; Sandy Golinkin, Publisher, Lucky; Bernard Ohanian, Associate Publisher, National Geographic Magazine; and moderator Cyndi Stivers, Editorial Director/President, Time Out New York
New York Magazine Day will also feature a cocktail reception and the New York Magazine Expo, where more than 30 magazine publishers will display information and distribute sample copies.
For more information please contact:
Cathryn Weber-Gonyo
The ADVERTISING Club
(212) 533-8080 x205
cathryn@theadvertisingclub.org
