Nina B. Link joined Magazine Publishers of America (MPA) as President and CEO in November 1999.  Applying her depth of knowledge in several areas of the consumer magazine industry, she has reinvigorated the organization through highly strategic plans in key areas such as government affairs, advertising, circulation and promotion & professional development.

Under Ms. Links leadership, MPA successfully helped contain a number of postal rate increases, provided support for the passage of comprehensive postal reform, and addressed a host of other issues centered on First Amendment, food and drug advertising restrictions, consumer protection and the environment.

Link also facilitated the creation of the Magazine Marketing Coalition in 2004, a multi-industry group comprised of MPA-member publishers and allied industries that are united to promote the value of magazines to the advertising community through a three-year marketing campaign. 

Other initiatives undertaken by MPA under her direction include: digital conferences and workshops designed to help publishers leverage their brands in the digital age; aggressive participation in e-business efforts to increase efficiencies and speed up magazine production; research studies targeting both advertisers and retailers that prove magazines effectiveness; a comprehensive diversity program to improve recruitment and retention of people of color in the magazine industry; and a highly-trafficked website.

Prior to joining MPA, Ms. Link served as Group President, Publishing and Interactive for Sesame Workshop, formerly Children's Television Workshop. Prior to her tenure at Sesame Workshop, Ms. Link headed her own consulting firm, The Link Group, Inc.