O at Home, Winter 2006

From O at Home: A captivating image of a beautiful interior is the standard for shelter-book covers, so O at Home took a risk when it featured a disaster of a den on the front of its Winter 2006 issue.  But it was a risk that paid off in several ways: The inventive barn-door construction drew people to the newsstand; the before-and-after shots (first of a ramshackle room and then of its amazing transformation) immediately told readers of advice they could find inside; and, as a result, the issue was O at Homes best-selling of the year by far.

Babytalk, August 2006

From Babytalk: The public was given its first look at the August issue of Babytalk when Susan Kane appeared on Good Morning America on July 18, 2006. GMA was exploring public reactions to breastfeeding, and in an interview with anchor Kate Snow, Susan discussed the cover as well as the findings from the issues special report, Why Women Dont Nurse Longer. The response was overwhelming. After the segment aired, viewers flooded the GMA message boards, prompting the GMA hosts to continue the conversation on the next days show. The following week, the Associated Press ran an article on the controversy surrounding the cover, sparking a national conversation about public attitudes towards breastfeeding. Hundreds of media outlets and websites around the countryand around the worldpicked up the story, with many opening up their message boards and asking readers to share their opinion on the cover image and the nursing-in-public debate. Even The Colbert Report on Comedy Central weighed in when Stephen Colbert wagged a finger at the cover.
 
Many online forums encouraged their members to applaud the Babytalk editors for their decision to put the image on its cover. One such post: So many people in our society have lost sight of the reason women have breasts. It is extremely rare to see a breast in the media that isnt being used to sell beer, cars, or male enhancement. Thank you for that reminder that breastfeeding is normal and not to be hidden in shame.  To date, the magazine has received more than 8,000 letters.

Skiing, January 2007

From Skiing: Powder skiing ranks #1 among Skiings readers for service.  This was the magazines new way of packaging it.