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Magazine Publishers of America

Nov 07, 2009
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Assessing Ad Impact: How TV, Online and Magazines Contribute Throughout the Purchase Funnel
Assessing Ad Impact: How TV, Online and Magazines Contribute Throughout the Purchase Funnel
October 13, 2009

New findings from Dynamic Logic prove magazines lead in effectiveness and efficiency, reinforcing prior research.

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PIB: Magazines See Ad Gains in Food & Food Products Category
October 9, 2009

The Food & Food Products advertising category showed a 10% gain in PIB revenue and 3.9% increase in ad pages during third quarter 2009.

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Circulation Vitality White Paper
Circulation Vitality White Paper
September 14, 2009

Are you fully informed about magazine circulation? Get the full story on circulation vitality in a new white paper just released by MPA.

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New White Paper Released - Consumers Value Magazines in their Media Mix
New White Paper Released - Consumers Value Magazines in their Media Mix
June 29, 2009

Consumers still value magazines in their media mix. Do you? explores consumer loyalty to magazines and why they’re a must-have medium for advertisers.

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News

Members Only Content SalesEdge
November 2, 2009
Quick Remedy for Healthcare Advertisers 
Fast relief for healthcare advertisers who seek media accountability: magazines are a leading source of healthcare information for U.S. consumers—both editorial content and advertising.

Overall, magazines are the only medium to hold three places among the top 15 sources: magazine articles, magazines in doctors’ offices, and magazine advertising.

PIB: Magazines See Ad Gains in Food & Food Products Category
October 9, 2009
The Food & Food Products advertising category showed a 10% gain in PIB revenue and 3.9% increase in ad pages during third quarter 2009.

MPA Releases New Findings on Web-Sourced Magazine Subscriptions
July 28, 2009

America's Favorite Magazine Ad Announced
First time ever -- America's Favorite Magazine Ads Selected! Who made it to the top of the list? View the top vote-getters.

Kelly Awards Winners Announced
See the magazine ads that top creative directors and marketing leaders chose, based on creativity and results.

 

Events

Online Brand Advertising: Latest Research & Panel Discussion
Nov 19, 2009
MPA Board Room Read more
 
Special Research Committee Meeting: Selections from the WRRS
Dec 02, 2009
8:30 am - 12:00 pm Read more
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New Advertiser-Funded Research Proves Magazine Deliver

New advertiser-funded research proves that magazines are the most efficient medium at key stages of the purchase funnel. Read more

Think you know everything about media? Think again!

What medium do consumers use most to inspire a search online? Where are advertisers growing their media investment? The answers may surprise you. Read more

New Resource Proves Magazines Boost Ad Impact - Updated

To answer tough questions about magazines faced by agencies and magazines alike, MPA has created a new tool to bust a number of erroneous media myths. Read more

Magazine Ad URLs Increase Web Visits

New research reinforces magazines’ ability to drive traffic and demonstrates the critical need to include URLs in magazine creative. Read more

Just released Ad Impact Piece Focuses on Results

New! Blows apart any concerns your decision-makers may have about advertising in magazines with six ways magazines are key in meeting ad goals. Read more

2009/10 Magazine Handbook Released

The 2009/10 Magazine Handbook features new and updated pages of advertiser-funded research, facts and stats on all aspects of the magazine industry. Read more

Misperceptions about Magazine Closings

Did you know 2008 was a light year for magazine closings relative to other recessions? New White Paper puts closings into perspective. Read more

New and Updated Category-Specific Fact Sheets

New & Updated! Fact sheets showcase compelling evidence of how magazines work with other media to drive purchase intent and web activity. Read more

Update on Magazine Measurement Initiative

MPA has issued an update on its efforts to improve magazine audience measurement Read more

Hispanic/Latino Market Profile

The Hispanic/Latino Market Profile provides insights on this expanding market, offering an overview of Hispanic/Latino geographic trends... Read more

African American/Black Profile

The newly updated African-American/Black Market Profile provides you and your advertisers with valuable data to better target the increasingly diverse Read more

Under the Influence Online Campaign

New ad campaign to highlight the strong role that magazines play in driving purchase intent and online behavior. Read more

Highlights from the 2008 Magazine Coalition Rally

Read speech transcripts, view the photo gallery and more from MPA's Magazine Marketing Coalition Rally. Read more

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