Top 50 Magazine Advertisers, 2003 - Rate Card Reported Spending
| Rank |
Company |
Ad Dollars $(000) |
Rank |
Company |
Ad Dollars $(000) |
| 1 |
Procter & Gamble Co |
$589,691 |
26 |
Womens Marketing Inc |
$105,854 |
| 2 |
General Motors Corp |
$456,108 |
27 |
Pepsico Inc |
$104,739 |
| 3 |
Altria Group Inc |
$375,615 |
28 |
US Government |
$102,614 |
| 4 |
DaimlerChrysler AG |
$307,502 |
29 |
IBM Corp |
$101,359 |
| 5 |
Johnson & Johnson |
$305,971 |
30 |
Mars Inc |
$99,059 |
| 6 |
Time Warner Inc |
$281,248 |
31 |
GE General Electric Co |
$98,605 |
| 7 |
Ford Motor Co |
$280,483 |
32 |
LVMH Möet Hennessy Louis Vuitton SA |
$95,232 |
| 8 |
L'Oréal SA |
$280,285 |
33 |
American Express Co |
$93,377 |
| 9 |
Toyota Motor Corp |
$254,625 |
34 |
Media Networks Inc |
$93,185 |
| 10 |
Pfizer Inc |
$219,061 |
35 |
Astrazeneca PLC |
$89,927 |
| 11 |
Nissan Motor Co Ltd |
$215,331 |
36 |
Aventis SA |
$87,951 |
| 12 |
Clorox Co |
$183,278 |
37 |
Kellogg Co |
$84,432 |
| 13 |
GlaxoSmithKline PLC |
$170,426 |
38 |
Sony Corp |
$84,030 |
| 14 |
Microsoft Corp |
$145,201 |
39 |
Advance Publications Inc |
$83,647 |
| 15 |
Hewlett-Packard Co |
$143,516 |
40 |
Novartis AG |
$81,159 |
| 16 |
Merck & Co Inc |
$135,492 |
41 |
Kimberly-Clark Corp |
$79,382 |
| 17 |
RJ Reynolds Tobacco Holdings Inc |
$131,535 |
42 |
Diageo PLC |
$78,850 |
| 18 |
Estée Lauder Cos Inc |
$128,416 |
43 |
Bristol-Myers Squibb Co |
$76,962 |
| 19 |
Walt Disney Co |
$122,652 |
44 |
Volkswagen AG |
$76,905 |
| 20 |
Honda Motor Co Ltd |
$118,193 |
45 |
Citigroup Inc |
$75,988 |
| 21 |
Nestlé SA |
$117,618 |
46 |
Nike Inc |
$75,543 |
| 22 |
Unilever |
$117,244 |
47 |
Canon Inc |
$73,968 |
| 23 |
Reckitt Benckiser PLC |
$117,196 |
48 |
Bertelsmann AG |
$72,504 |
| 24 |
National Amusements Inc |
$112,152 |
49 |
Target Corp |
$70,763 |
| 25 |
Bradford Exchange Ltd |
$106,624 |
50 |
Hearst Corp |
$60,494 |
| Total |
|
|
|
|
$7,561,989 |
Source: PIB, 2003. Sunday Supplements Excluded.
