MPA

Magazine Publishers of America

 
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Magazine Advertising Rate Card Revenue by Classification, 2007

(PIB) CLASS NAME 2007 DOLLARS 2006 DOLLARS
D500 MEDICINES & PROPRIETARY REMEDIES 2,315,419,026 2,111,411,825
D600 EYE GLASSES, MEDICAL EQUIP & SUPPLIES 104,734,600 96,255,746
D700 PHARMACEUTICAL HOUSES 110,340,009 177,654,380
D800 FITNESS & DIET PROGRAMS & SPAS 54,128,594 28,732,098
DRUGS & REMEDIES 2,584,622,229 2,414,054,049
D100 COSMETICS & BEAUTY AIDS-WMN,M&W,UNISEX 1,318,715,723 1,161,251,951
D200 PERSONAL HYGIENE & HEALTH-WMN,M&W,UNISEX 528,856,590 432,859,159
D300 HAIR PRODUCTS & ACCESS-WMN,M&W,UNISEX 475,164,591 467,105,068
D400 TOILETRIES, HYGIENIC GDS & SKIN CARE-MEN 238,710,551 227,383,284
D900 DRUGS, TOILETRIES & FITNESS: COMB & NEC 1,927,008 1,434,475
TOILETRIES & COSMETICS 2,563,374,463 2,290,033,937
A100 READY-TO-WEAR 807,481,280 758,445,143
A200 UNDERCLOTHING & HOSIERY 85,467,247 96,608,779
A300 FOOTWEAR 255,346,611 277,932,493
A400 APPAREL ACCESSORIES 184,406,838 126,323,380
A500 JEWELRY & WATCHES 569,746,692 519,805,978
A900 APPAREL NEC 278,570,120 252,460,930
APPAREL & ACCESSORIES 2,181,018,788 2,031,576,703
F100 INGREDIENTS, MIXES & SEASONINGS 257,202,686 251,789,149
F200 PREPARED FOODS 481,254,739 424,935,854
F300 DAIRY, PRODUCE, MEAT & BAKERY GOODS 643,103,210 478,065,348
F400 BEVERAGES 324,384,539 312,838,580
F500 CONFECTIONERY & SNACKS 360,008,688 301,420,641
F900 FOOD & BEVERAGES: COMB COPY & NEC 59,549,840 48,256,595
FOOD & FOOD PRODUCTS 2,125,503,702 1,817,306,167
T100 AUTOMOTIVE, AUTOMOTIVE ACCESS & EQUIP 1,962,225,271 2,003,411,301
V200 AUTOMOTIVE DEALERS & SERVICES 44,372,524 46,081,804
AUTOMOTIVE 2,006,597,795 2,049,493,105
V300 RETAIL 1,356,800,326 1,217,120,445
V400 DEPARTMENT STORES 349,695,899 297,774,108
V500 DISCOUNT DEPARTMENT & VARIETY STORES 154,971,933 177,693,259
V600 SHOPPING CENTERS & CATALOG SHOWROOMS 19,595,925 12,702,589
  RETAIL 1,881,064,083 1,705,290,401
V800 DIRECT RESPONSE COMPANIES 1,810,392,956 1,765,431,701
B600 MEDIA & ADVERTISING 1,770,282,742 1,593,165,351
H100 HOUSEHOLD FURNISHINGS & ACCESSORIES 382,634,186 390,893,073
H200 HOUSEHOLD APPLIANCES, EQUIP & UTENSILS 259,024,578 254,927,192
H300 HOUSEHOLD SUPPLIES 149,130,019 172,248,280
H400 HOUSEHOLD SOAPS, CLEANSERS & POLISHES 138,283,785 168,714,939
H500 AUDIO & VIDEO EQUIPMENT & SUPPLIES 321,740,167 363,232,281
H600 BUILDING MATERIALS, EQUIPMENT & FIXTURES 307,431,365 331,503,370
H900 HOME & BUILDING: COMB COPY & NEC 6,660,745 23,302,509
HOME FURNISHINGS & SUPPLIES 1,564,904,845 1,704,821,644
B100 FINANCIAL 971,965,958 851,028,114
B400 INSURANCE & REAL ESTATE 407,408,709 408,713,287
  FINANCIAL, INSURANCE & REAL ESTATE 1,379,374,667 1,259,741,401
T400 PUBLIC TRANSPORTATION, HOTELS & RESORTS 1,161,888,774 1,085,909,551
T900 TRANSPORTATION & TRAVEL NEC 15,525 22,000
  PUBLIC TRANSPORTATION, HOTELS & RESORTS 1,161,904,299 1,085,931,551
B200 COMMUNICATIONS 398,166,288 446,099,546
B500 COMPUTERS, SOFTWARE, INTERNET NEC 379,318,629 466,459,799
B700 OFFICE MACHINES, FURNITURE & SUPPLIES 102,825,747 100,921,841
B900 BUSINESS & TECHNOLOGY NEC 142,446,797 111,008,028
  TECHNOLOGY 1,022,757,461 1,124,489,214

Source: PIB. Sunday Supplements excluded. Data as of January 15th, 2008