MPA

Magazine Publishers of America

 
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Magazine Advertising Rate Card Revenue by Classification, 2006

Magazine Advertising Rate Card Reported Revenue by Classification, 2006

(PIB) CLASS NAME 2006 DOLLARS 2005 DOLLARS
D500 MEDICINES & PROPRIETARY REMEDIES 2,106,286,117 1,767,857,097
D600 EYE GLASSES, MEDICAL EQUIP & SUPPLIES 99,297,745 121,154,019
D700 PHARMACEUTICAL HOUSES 173,612,800 113,213,536
D800 FITNESS & DIET PROGRAMS & SPAS 28,556,916 18,024,043
DRUGS & REMEDIES 2,407,753,578 2,020,248,695
D100 COSMETICS & BEAUTY AIDS-WMN,M&W,UNISEX 1,162,899,057 1,071,646,951
D200 PERSONAL HYGIENE & HEALTH-WMN,M&W,UNISEX 432,983,090 507,041,316
D300 HAIR PRODUCTS & ACCESS-WMN,M&W,UNISEX 469,112,017 405,618,685
D400 TOILETRIES, HYGIENIC GDS & SKIN CARE-MEN 223,036,389 177,662,666
D900 DRUGS, TOILETRIES & FITNESS: COMB & NEC 1,434,479 8,842,315
TOILETRIES & COSMETICS 2,289,465,032 2,170,811,933
T100 AUTOMOTIVE, AUTOMOTIVE ACCESS & EQUIP 2,001,176,271 2,274,253,637
V200 AUTOMOTIVE DEALERS & SERVICES 44,288,517 25,138,017
AUTOMOTIVE 2,045,464,788 2,299,391,654
A100 READY-TO-WEAR 749,736,738 809,116,090
A200 UNDERCLOTHING & HOSIERY 96,406,150 73,442,043
A300 FOOTWEAR 278,286,999 242,854,629
A400 APPAREL ACCESSORIES 126,119,122 121,560,526
A500 JEWELRY & WATCHES 524,200,730 477,103,416
A900 APPAREL NEC 250,254,216 209,545,036
APPAREL & ACCESSORIES 2,025,003,955 1,933,621,740
F100 INGREDIENTS, MIXES & SEASONINGS 250,466,574 240,804,901
F200 PREPARED FOODS 426,770,561 399,969,973
F300 DAIRY, PRODUCE, MEAT & BAKERY GOODS 510,129,893 497,632,337
F400 BEVERAGES 313,701,697 304,609,231
F500 CONFECTIONERY & SNACKS 300,444,964 306,675,784
F900 FOOD & BEVERAGES: COMB COPY & NEC 48,418,251 48,842,111
FOOD & FOOD PRODUCTS 1,849,931,940 1,798,534,337
V800 DIRECT RESPONSE COMPANIES 1,764,976,106 1,742,471,443
H100 HOUSEHOLD FURNISHINGS & ACCESSORIES 391,424,761 372,411,130
H200 HOUSEHOLD APPLIANCES, EQUIP & UTENSILS 258,604,640 233,308,807
H300 HOUSEHOLD SUPPLIES 170,474,368 145,883,130
H400 HOUSEHOLD SOAPS, CLEANSERS & POLISHES 166,812,970 168,804,638
H500 AUDIO & VIDEO EQUIPMENT & SUPPLIES 361,491,513 440,476,748
H600 BUILDING MATERIALS, EQUIPMENT & FIXTURES 328,229,458 328,794,337
H900 HOME & BUILDING: COMB COPY & NEC 22,770,953 29,398,322
HOME FURNISHINGS & SUPPLIES 1,699,808,663 1,719,077,112
V300 RETAIL 1,208,951,364 1,049,510,625
V400 DEPARTMENT STORES 295,799,417 219,198,236
V500 DISCOUNT DEPARTMENT & VARIETY STORES 177,480,586 127,425,821
V600 SHOPPING CENTERS & CATALOG SHOWROOMS 12,669,744 10,519,388
RETAIL 1,694,901,111 1,406,654,070
B600 MEDIA & ADVERTISING 1,583,844,011 1,530,045,456
B100 FINANCIAL 857,318,323 963,027,742
B400 INSURANCE & REAL ESTATE 402,819,067 331,903,856
FINANCIAL, INSURANCE & REAL ESTATE 1,260,137,390 1,294,931,598
B200 COMMUNICATIONS 442,159,086 378,897,563
B500 COMPUTERS, SOFTWARE, INTERNET NEC 475,523,795 469,050,811
B700 OFFICE MACHINES, FURNITURE & SUPPLIES 100,978,038 121,508,248
B900 BUSINESS & TECHNOLOGY NEC 111,138,398 122,552,678
TECHNOLOGY 1,129,799,317 1,092,009,300
T400 PUBLIC TRANSPORTATION, HOTELS & RESORTS 1,087,129,253 1,036,523,857

Source: PIB. Sunday Supplements excluded. Data as of January 8th, 2007