Top 50 Magazine Advertisers, 2005 - Rate Card Reported Spending
| Rank |
Company |
Ad Dollars $ (000) |
Rank |
Company |
Ad Dollars $ (000) |
| 1 |
PROCTER & GAMBLE CO |
$783,499 |
26 |
ADVANCE PUBLICATIONS INC |
$115,733 |
| 2 |
ALTRIA GROUP INC |
$506,082 |
27 |
KIMBERLY-CLARK CORP |
$114,985 |
| 3 |
GENERAL MOTORS CORP |
$474,282 |
28 |
NESTLE SA |
$114,513 |
| 4 |
JOHNSON & JOHNSON |
$368,726 |
29 |
MICROSOFT CORP |
$112,837 |
| 5 |
L'OREAL SA |
$337,683 |
30 |
GE GENERAL ELECTRIC CO |
$111,727 |
| 6 |
FORD MOTOR CO |
$336,138 |
31 |
SONY CORP |
$107,784 |
| 7 |
TIME WARNER INC |
$328,236 |
32 |
US GOVT |
$102,118 |
| 8 |
DAIMLERCHRYSLER AG |
$297,467 |
33 |
SANOFI-AVENTIS |
$96,564 |
| 9 |
TOYOTA MOTOR CORP |
$234,252 |
34 |
BRADFORD EXCHANGE LTD |
$95,707 |
| 10 |
GLAXOSMITHKLINE PLC |
$233,599 |
35 |
GAP INC |
$91,211 |
| 11 |
UNILEVER |
$231,676 |
36 |
VF CORP |
$88,157 |
| 12 |
CLOROX CO |
$225,732 |
37 |
HYUNDAI CORP |
$86,746 |
| 13 |
NISSAN MOTOR CO LTD |
$221,863 |
38 |
CAMPBELL SOUP CO |
$85,643 |
| 14 |
PFIZER INC |
$213,063 |
39 |
FEDERATED DEPT STORES INC |
$85,177 |
| 15 |
PEPSICO INC |
$188,547 |
40 |
REYNOLDS AMERICAN INC |
$83,922 |
| 16 |
HONDA MOTOR CO LTD |
$153,824 |
41 |
ABBOTT LAB |
$83,403 |
| 17 |
AMERICAN EXPRESS CO |
$148,429 |
42 |
HEARST CORP |
$82,800 |
| 18 |
CITIGROUP INC |
$143,797 |
43 |
WILLIAM WRIGLEY JR CO |
$82,588 |
| 19 |
WALT DISNEY CO |
$142,680 |
44 |
VOLKSWAGEN AG |
$79,829 |
| 20 |
ESTEE LAUDER COS INC |
$140,881 |
45 |
TARGET CORP |
$78,195 |
| 21 |
WOMENS MARKETING INC |
$135,748 |
46 |
MERCK & CO INC |
$73,801 |
| 22 |
NATIONAL AMUSEMENTS INC |
$133,546 |
47 |
NOVARTIS AG |
$69,391 |
| 23 |
LVMH MOET HENNESSY LOUIS VUITTON SA |
$126,074 |
48 |
SYNERGISTICS MARKETING INC |
$69,153 |
| 24 |
ASTRAZENECA PLC |
$123,713 |
49 |
BERTELSMANN AG |
$68,748 |
| 25 |
RECKITT BENCKISER PLC |
$120,733 |
50 |
KELLOGG CO |
$67,736 |
| Total |
|
|
|
|
$8,598,737 |
Source: PIB, data as of January 31, 2006. Sunday Supplements Excluded.
