MPA

Magazine Publishers of America

 
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Magazine Advertising Rate Card Revenue by Classification, 2005

(PIB) CLASS NAME 2005 DOLLARS 2004 DOLLARS
T100 AUTOMOTIVE, AUTOMOTIVE ACCESS & EQUIP 2,270,476,092 2,345,726,261
V200 AUTOMOTIVE DEALERS & SERVICES 25,138,017 30,078,318
AUTOMOTIVE 2,295,614,109 2,375,804,579
D100 COSMETICS & BEAUTY AIDS-WMN,M&W,UNISEX 1,062,686,680 972,527,756
D200 PERSONAL HYGIENE & HEALTH-WMN,M&W,UNISEX 505,127,564 430,728,871
D300 HAIR PRODUCTS & ACCESS-WMN,M&W,UNISEX 400,572,064 336,695,030
D400 TOILETRIES, HYGIENIC GDS & SKIN CARE-MEN 189,157,640 182,068,323
D900 DRUGS, TOILETRIES & FITNESS: COMB & NEC 8,842,315 8,290,618
TOILETRIES & COSMETICS 2,166,386,263 1,930,310,598
D500 MEDICINES & PROPRIETARY REMEDIES 1,760,316,100 1,597,864,263
D600 EYE GLASSES, MEDICAL EQUIP & SUPPLIES 120,942,987 115,799,171
D700 PHARMACEUTICAL HOUSES 113,815,881 85,767,676
D800 FITNESS & DIET PROGRAMS & SPAS 17,931,528 10,420,393
DRUGS & REMEDIES 2,013,006,496 1,809,851,503
A100 READY-TO-WEAR 807,178,749 839,046,995
A200 UNDERCLOTHING & HOSIERY 73,418,238 64,976,137
A300 FOOTWEAR 242,644,809 234,402,617
A400 APPAREL ACCESSORIES 121,790,066 144,435,843
A500 JEWELRY & WATCHES 477,443,836 400,446,408
A900 APPAREL NEC 208,868,409 110,694,577
APPAREL & ACCESSORIES 1,931,344,107 1,794,002,577
F100 INGREDIENTS, MIXES & SEASONINGS 240,650,168 208,343,620
F200 PREPARED FOODS 404,849,221 339,862,970
F300 DAIRY, PRODUCE, MEAT & BAKERY GOODS 496,586,264 524,376,642
F400 BEVERAGES 303,727,347 221,655,214
F500 CONFECTIONERY & SNACKS 302,471,212 251,156,447
F900 FOOD & BEVERAGES: COMB COPY & NEC 48,607,630 42,452,037
FOOD & FOOD PRODUCTS 1,796,891,842 1,587,846,930
V800 DIRECT RESPONSE COMPANIES 1,736,756,667 1,490,109,386
H100 HOUSEHOLD FURNISHINGS & ACCESSORIES 367,619,837 344,507,375
H200 HOUSEHOLD APPLIANCES, EQUIP & UTENSILS 231,937,655 276,107,753
H300 HOUSEHOLD SUPPLIES 145,743,160 166,579,755
H400 HOUSEHOLD SOAPS, CLEANSERS & POLISHES 168,693,038 149,141,759
H500 AUDIO & VIDEO EQUIPMENT & SUPPLIES 436,544,254 463,827,100
H600 BUILDING MATERIALS, EQUIPMENT & FIXTURES 325,354,668 320,257,936
H900 HOME & BUILDING: COMB COPY & NEC 29,020,828 36,883,096
HOME FURNISHINGS & SUPPLIES 1,704,913,440 1,757,304,774
B600 MEDIA & ADVERTISING 1,530,195,952 1,333,209,821
V300 RETAIL 1,043,019,670 968,501,275
V400 DEPARTMENT STORES 218,953,299 184,350,020
V500 DISCOUNT DEPARTMENT & VARIETY STORES 128,319,195 118,315,518
V600 SHOPPING CENTERS & CATALOG SHOWROOMS 10,486,138 9,459,694
RETAIL 1,400,778,302 1,280,626,507
B100 FINANCIAL 950,739,034 810,714,993
B400 INSURANCE & REAL ESTATE 331,325,614 296,088,056
FINANCIAL, INSURANCE & REAL ESTATE 1,282,064,648 1,106,803,049
B200 COMMUNICATIONS 372,862,268 371,156,048
B500 COMPUTERS, SOFTWARE, INTERNET NEC 478,692,607 577,433,354
B700 OFFICE MACHINES, FURNITURE & SUPPLIES 123,865,836 83,802,144
B900 BUSINESS & TECHNOLOGY NEC 122,552,678 103,204,754
  TECHNOLOGY 1,097,973,389 1,135,596,300
T400 PUBLIC TRANSPORTATION, HOTELS & RESORTS 1,043,888,831 932,303,594

Source: PIB. Sunday Supplements excluded. Data as of January 7th, 2006