Magazine Rate Card Reported Revenue and Ad Pages for PIB Measured Magazines
1960 - 2007
| Year |
Rate Card Reported Revenue |
Pages |
Number of Magazines Measured |
| 1960 |
829,727,760 |
74,861 |
79 |
| 1965 |
1,048,765,191 |
80,147 |
86 |
| 1970 |
1,168,668,178 |
76,924 |
89 |
| 1975 |
1,336,313,425 |
80,735 |
94 |
| 1980 |
2,846,083,540 |
114,705 |
102 |
| 1985 |
4,919,948,386 |
152,566 |
142 |
| 1990 |
6,753,356,745 |
171,689 |
164 |
| 1991 |
6,538,195,541 |
156,650 |
170 |
| 1992 |
7,141,903,718 |
163,513 |
176 |
| 1993 |
7,625,491,794 |
176,973 |
179 |
| 1994 |
8,504,647,259 |
180,589 |
185 |
| 1995 |
10,114,898,726 |
208,378 |
201 |
| 1996 |
11,179,246,682 |
213,781 |
208 |
| 1997 |
12,754,950,695 |
231,371 |
216 |
| 1998 |
13,813,403,372 |
242,383 |
227 |
| 1999 |
15,508,357,011 |
255,383 |
238 |
| 2000 |
17,665,305,333 |
286,932 |
248 |
| 2001 |
16,213,541,737 |
237,612 |
250 |
| 2002 |
17,254,061,740 |
225,619 |
234 |
| 2003 |
19,216,085,358 |
225,831 |
228 |
| 2004 |
21,313,206,733 |
234,428 |
235 |
| 2005 |
23,068,182,388 |
243,305 |
244 |
| 2006 |
23,996,768,141 |
244,907 |
239 |
| 2007 |
25,501,793,278 |
244,737 |
240 |
| Sources: Publishers Information Bureau. Sunday Supplements Excluded. Data as of January 15, 2008. |
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