Top 50 Magazine Advertisers, 2002

Rank

Company

Ad Dollars

($000)

Rank

Company

Ad Dollars

($000)

1

PROCTER & GAMBLE CO

   496,488.2

26

DIAGEO PLC

 86,696.6

2

GENERAL MOTORS CORP

   395,514.5

27

LVMH MOET HENNESSY LOUIS VUITTON SA

 84,715.8

3

PHILIP MORRIS COS INC

   381,984.6

28

MARS INC

 83,046.4

4

AOL TIME WARNER INC

   272,675.6

29

AVENTIS SA

 82,814.2

5

DAIMLERCHRYSLER AG

   259,210.7

30

NIKE INC

 82,512.8

6

FORD MOTOR CO

   251,184.7

31

MEDIA NETWORKS INC

 79,085.4

7

JOHNSON & JOHNSON

   249,745.2

32

IBM CORP

 78,004.1

8

LOREAL SA

   240,613.6

33

KIMBERLY-CLARK CORP

 75,703.9

9

TOYOTA MOTOR CORP

   223,274.3

34

BRISTOL-MYERS SQUIBB CO

 73,361.0

10

UNILEVER

   176,764.7

35

US GOVT

 71,334.4

11

GLAXOSMITHKLINE PLC

   170,672.8

36

SONY CORP

 69,371.8

12

NISSAN MOTOR CO LTD

   163,646.2

37

BEIERSDORF AG

 65,217.7

13

PFIZER INC

   155,148.8

38

ADVANCE PUBLICATIONS INC

 63,578.3

14

NESTLE SA

   148,695.3

39

BERTELSMANN AG

 63,130.3

15

CLOROX CO

   135,396.1

40

SARA LEE CORP

 62,713.4

16

HONDA MOTOR CO LTD

   134,173.0

41

PEPSICO INC

 62,084.1

17

HEWLETT-PACKARD CO

   106,241.3

42

KOHLBERG KRAVIS ROBERTS & CO

 61,250.4

18

BRADFORD EXCHANGE LTD

   102,207.5

43

GENERAL ELECTRIC CO

 58,661.8

19

NATIONAL AMUSEMENTS INC

   101,159.5

44

APPLE COMPUTER INC

 58,545.2

20

ESTEE LAUDER COS INC

     99,040.3

45

BROWN-FORMAN CORP

 57,848.7

21

RECKITT BENCKISER PLC

     97,789.4

46

SCHERING-PLOUGH CORP

 57,687.6

22

WALT DISNEY CO

     97,269.0

47

WOMENS MARKETING INC

 55,160.4

23

MERCK & CO INC

     96,301.9

48

NOVARTIS AG

 53,102.2

24

MICROSOFT CORP

     96,252.5

49

AMERICAN EXPRESS CO

 53,063.8

25

CAMPBELL SOUP CO

     91,303.3

50

CHARLES SCHWAB CORP

 52,568.2

Total       

6,434,011.4