MPA

Magazine Publishers of America

 
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Magazine Advertising Revenue by Classification, 2001

(PIB) CLASS NAME 2001 DOLLARS 2000 DOLLARS % CHANGE
B200 TELECOMMUNICATIONS 222,952,439 310,982,138 -28.3
B500 COMPUTERS, SOFTWARE, INTERNET NEC 816,528,705 1,204,633,181 -32.2
B700 OFFICE MACHINES, FURNITURE & SUPPLIES 85,066,142 90,569,910 -6.1
B900 BUSINESS & TECHNOLOGY NEC 111,287,651 129,446,245 -14
TECHNOLOGY 1,235,834,937 1,735,631,474 -28.7
T100 AUTOMOTIVE, AUTOMOTIVE ACCESS & EQUIP 1,675,861,966 1,711,190,268 -2.1
V200 AUTOMOTIVE DEALERS & SERVICES 11,716,109 19,027,030 -38.4
AUTOMOTIVE 1,687,578,075 1,730,217,298 -2.4
A100 READY-TO-WEAR 560,328,271 585,752,507 -4.3
A200 UNDERCLOTHING & HOSIERY 70,363,316 54,835,557 28.3
A300 FOOTWEAR 220,687,803 217,662,207 1.4
A400 APPAREL ACCESSORIES 80,960,451 81,797,764 -1
A500 JEWELRY & WATCHES 293,439,525 281,734,095 4.2
A900 APPAREL NEC 89,988,400 73,110,216 23.1
APPAREL & ACCESSORIES 1,315,767,766 1,294,892,346 1.61
D100 COSMETICS & BEAUTY AIDS-WMN,M&W,UNISEX 758,879,605 639,915,412 18.6
D200 PERSONAL HYGIENE & HEALTH-WMN,M&W,UNISEX 283,593,128 271,361,131 4.5
D300 HAIR PRODUCTS & ACCESS-WMN,M&W,UNISEX 264,242,087 216,880,797 21.8
D400 TOILETRIES, HYGIENIC GDS & SKIN CARE-MEN 88,881,268 86,321,367 3.0
D900 DRUGS, TOILETRIES & FITNESS: COMB & NEC 5,622,025 3,596,547 56.3
TOILETRIES & COSMETICS 1,401,218,113 1,218,075,254 15
H100 HOUSEHOLD FURNISHINGS & ACCESSORIES 263,986,068 272,378,618 -3.1
H200 HOUSEHOLD APPLIANCES, EQUIP & UTENSILS 177,760,865 161,688,125 9.9
H300 HOUSEHOLD SUPPLIES 84,256,047 123,006,667 -31.5
H400 HOUSEHOLD SOAPS, CLEANSERS & POLISHES 148,657,052 131,213,153 13.3
H500 AUDIO & VIDEO EQUIPMENT & SUPPLIES 304,091,970 284,304,356 7
H600 BUILDING MATERIALS, EQUIPMENT & FIXTURES 202,281,451 205,688,233 -1.7
H900 HOME & BUILDING: COMB COPY & NEC 15,339,276 18,839,786 -18.6
HOME FURNISHINGS & SUPPLIES 1,196,372,729 1,197,118,938 -0.1
B600 MEDIA & ADVERTISING 965,577,684 1,145,369,857 -15.7
B100 FINANCIAL 693,603,026 894,093,320 -22.4
B400 INSURANCE & REAL ESTATE 268,056,447 259,627,052 3.2
FINANCIAL, INSURANCE & REAL ESTATE 961,659,473 1,153,720,372 -16.6
F100 INGREDIENTS, MIXES & SEASONINGS 168,280,734 190,598,994 -11.7
F200 PREPARED FOODS 222,594,684 212,150,516 4.9
F300 DAIRY, PRODUCE, MEAT & BAKERY GOODS 377,698,735 314,744,701 20
F400 BEVERAGES 212,888,415 197,275,316 7.9
F500 CONFECTIONERY & SNACKS 211,880,822 207,796,579 2
F900 FOOD & BEVERAGES: COMB COPY & NEC 13,298,365 17,759,081 -25.1
FOOD & FOOD PRODUCTS 993,753,340 943,049,871 5.4
D500 MEDICINES & PROPRIETARY REMEDIES 1,011,291,447 965,407,425 4.8
D600 EYE GLASSES, MEDICAL EQUIP & SUPPLIES 100,863,195 68,884,356 46.4
D700 PHARMACEUTICAL HOUSES 98,564,541 79,322,306 24.3
D800 FITNESS & DIET PROGRAMS & SPAS 6,692,012 7,260,852 -7.8
DRUGS & REMEDIES 1,217,411,195 1,120,874,939 8.61
V300 RETAIL 692,498,320 862,577,784 -19.7
V400 DEPARTMENT STORES 111,241,509 99,680,222 11.6
V500 DISCOUNT DEPARTMENT & VARIETY STORES 73,246,743 79,362,438 -7.7
V600 SHOPPING CENTERS & CATALOG SHOWROOMS 5,437,610 14,104,051 -61.4
RETAIL 882,424,182 1,055,724,495 -16.4
V800 DIRECT RESPONSE COMPANIES 1,095,578,705 1,033,773,739 6
T400 PUBLIC TRANSPORTATION, HOTELS & RESORTS 745,210,320 742,763,443 0.3
G200 CIGARETTES, TOBACCO & ACCESSORIES 256,089,023 387,996,007 -34
F600 BEER & WINE 83,284,073 73,473,788 13.4
F700 LIQUOR 307,270,267 286,291,420 7.3
BEER, WINE & LIQUOR 390,554,340 359,765,208 8.6
V100 MISC SERVICES & AMUSEMENTS 287,134,345 310,189,216 -7.4
G900 GENERAL NEC 231,321,461 286,409,065 -19.2
G400 SPORTING GOODS 279,434,297 263,333,388 6.1
B300 GOVERNMENT, POLITICS & ORGANIZATIONS 192,078,897 143,357,946 34
G100 MISC MERCHANDISE 154,890,162 143,875,643 7.7
B800 MNUFACTRG: MTRLS&EQUIP/FREIGHT/IND DEVA 95,085,711 127,324,123 -25.3
G600 PETS, PET FOODS & SUPPLIES 107,432,903 125,148,981 -14.2
G800 SCHOOLS, CAMPS, SEMINARS 123,648,077 113,743,062 8.7
G500 GAMES, TOYS & HOBBYCRAFT 75,861,231 85,167,551 -10.9
T200 GASOLINE, LUBRICANTS (TRANS) & FUELS 34,540,261 60,146,051 -42.6
G300 RESTAURANTS 37,284,228 39,007,105 -4.4
T300 AVIATION (EXCL FREIGHT) 20,755,377 24,019,640 -13.6
G700 HORTICULTURE & FARMING 16,154,878 13,154,238 16.9
V900 MISC SVC,AMUSE,RETAIL,DIR RESP:COMB&NEC 1,612 2,100 23.2
OVERALL TOTALS 16,000,653,322 16,853,851,350 -5.1