Magazine Publishers of America
Thanks to our Advertisers
Thanks to our Sponsors
Magazine champions at media agencies have requested a short list of compelling reasons about magazines’ strengths that they can use to sell magazines to their clients in the face of advertisers’ media budget reallocations in this soft economy. To answer the tough questions about magazines faced by agencies and magazines alike, MPA has created a new tool to bust a number of erroneous media myths.
These fact sheets show how various media drive results across 16 different categories including auto, buzz, drive to web, electronics, entertainment, finance, retail and travel.
New findings from Dynamic Logic prove magazines lead in effectiveness and efficiency, reinforcing prior research. Read more
Did you know 2008 was a light year for magazine closings relative to other recessions? New White Paper puts closings into perspective. Read more
The 2009/10 Magazine Handbook features new and updated pages of advertiser-funded research, facts and stats on all aspects of the magazine industry. Read more
Think time spent accurately assesses a medium’s value? This new analysis links time spent with media to ad impact, using third party sources. Read more
Read speech transcripts, view the photo gallery and more from MPA's Magazine Marketing Coalition Rally. Read more
New ad campaign to highlight the strong role that magazines play in driving purchase intent and online behavior. Read more
An online campaign launched by the MMC in January features results from independent studies that prove magazine ads’ effectiveness. Read more
This compilation of independent research sheds light on how media drive results throughout the purchase funnel. Read more
This diagnostic tool allows advertisers to assess engagement with magazines advertising creative and ultimately strengthen results. Read more
